AI-moderated voice interviews for research agencies, pollsters and political consultants
Recruiting, voice interviews and report. Done by tomorrow.
You write the brief and the guide. We recruit real respondents in 130+ countries, Sofia interviews them by voice in their own language, and you get recordings, transcripts and a coded report, usually the next day. Your client, your method, your margin.
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Recruiting real respondents in 130+ countries
You stay the researcher. Sofia does the fieldwork.
Brief Sofia the way you'd brief a field partner: objective, audience, screeners, guide. She drafts the discussion guide from your brief, you edit every question, and nothing launches until you approve it. Then she recruits, interviews and codes.
Your brief in, recordings, transcripts and a coded report out.
Your study, our field
You own the method and the client. We run recruitment, interviewing and first-pass coding.
Brief and guide
Describe the objective in a short chat. Sofia drafts the guide; you edit it, add stimuli (images, ads, video) and approve.
Recruit or bring your own
Real respondents from a verified panel of 250M+ people in 130+ countries, matched to your targeting criteria and screener questions. Or bring your client's customer list or your own panel at half price.
Voice interviews in parallel
Sofia interviews everyone in their own language, follows your guide in the same order, and asks one follow-up on every core question. Every interview is comparable.
Coded report and raw data
Themes, verbatims, audio clips and full transcripts, usually the next day. Export everything into your own deliverable.
Ask the data
Compare segments, pull quotes for a slide, or check a hypothesis by asking Sofia questions across every transcript.
Where agencies, pollsters and political consultants use it
Projects where you need the why, at a sample size human moderation can't reach in time or on budget.
"Our FMCG client wants a concept test in four markets. The budget covers eight IDIs."
Field 50 interviews per market in local languages within the same week, with comparable data across all four. Your senior team spends its time on interpretation, not logistics. You quote it, you keep the margin.
"Vote intention moved four points. What changed?"
Run 100 voice interviews with the movers within 48 hours of your poll. Their reasons in their own words, with audio, ready for the client briefing or the press release.
"Which housing message lands with undecided voters, and which backfires?"
Show each voter the messages, or the ad itself, and hear the reaction. Real people from a verified panel, by region and age group. Never synthetic personas.
Also used for brand deep-dives, CX follow-ups, employee research and UX. In-house insights team? You can run studies directly too.
Built for people who sell research
Add capacity without hiring, enter markets without local fieldwork partners, and say yes to the projects you used to decline.
Your client stays yours
We never contact or sell to your clients. Projects you bring are registered to you.
Delivered as your work
Download the recordings, transcripts and PDF report and build your own deck on top. Your client sees your deliverable.
Method you can defend
The same guide, in the same order, for every respondent, with one follow-up on every core question. Every insight traces back to a verbatim and an audio clip.
Recruiting solved
A verified panel of 250M+ people in 130+ countries, with targeting criteria and screener questions. Or bring your own sample at 50% off.
Visual stimuli
Show concepts, packaging, ads or video mid-interview and capture the reaction live.
30+ languages, one report
Respondents speak their own language. You read the report in yours, with original-language transcripts kept for checking.
What our clients say
"We replaced a 3-week research project with a 24-hour Insightum study. Our client couldn't tell the difference in quality — but they noticed the speed."
From the Blog
Real research insights, powered by AI voice interviews
What Surveys Miss About Chinese Cars: Insights From 25 AI Voice Interviews With UK Consumers
We AI-interviewed 25 UK consumers about Chinese car brands. The insights reveal what no survey could — in their own words.
Read the full study"If when you buy the car it gave you five years' service free of charge or included in the price, then I would be very interested in that."
Built for regulated research. Designed in Europe.
Insightum is GDPR-first and EU AI Act compliant. Every part of the platform — from data collection to AI analysis — is built to respect privacy, transparency, and the law.
GDPR-first by design
All data processed and stored in the EU. Full respondent consent flows, right to erasure, and data minimization built in from day one.
Built for EU AI Act transparency
Respondents are told at the start that they are talking to an AI. Every insight is traceable to the interview it came from and reviewable by a human.
End-to-end encryption
Interview data encrypted in transit and at rest. Enterprise-grade security practices protect every conversation and every data point.
Respondent privacy
Anonymous by default. No personal data shared with clients unless explicitly consented. Respondents always control their own data.
Political research ready
Political opinions are special-category data under GDPR Art. 9. Every respondent gives explicit consent and knows they are talking to an AI. Interviews are research, never used for ad targeting.
EU data residency
All infrastructure hosted in EU data centers. Your research data never leaves European jurisdiction.
Your field cost, fixed per study
Everything included: recruitment, voice interviews, transcripts, audio, a coded report and the ask-the-data chat. You set the price to your client.
Starter
Pilot or a single segment.
Professional
One market, room for subgroups.
Scale
Multi-segment or a poll follow-up.
Agency & pollster partners
For teams fielding studies for several clients.
All plans include GDPR-compliant data handling, EU data residency, and full respondent consent management.
Bring your own sample? Your client's customers or your own panel: 50% off every plan.
Not sure yet? Try it for free.
Set up a test study with Sofia and get one real interview on us. Want a pilot on a live client project? Talk to us: the first 10 interviews are free.
No credit card required.
Bring us your next project
Try a free test interview now, or talk to us about a pilot on a real client question. The first 10 interviews are on us.