The future of qualitative research
Get actionable insights from 100 voice interviews in 24 hours.
Describe what you want to learn by chatting with Sofia, your AI research assistant. She recruits real people, interviews them by voice — asking follow-ups, probing deeper — and delivers a full report with quotes and audio evidence.
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Sofia works with marketing teams, agencies, political consultants, and product teams in 130+ countries
This is what working with Sofia looks like
You just tell Sofia what you want to learn. She designs the study, finds the right people, interviews them, and delivers a full report. You can ask follow-up questions anytime — no research expertise needed.
This is the entire workflow. You chat, Sofia does the rest.
Sofia handles everything
You talk to Sofia. She does the rest. It's a full research service — from brief to insight — delivered through a simple conversation.
You chat with Sofia
Tell her what you want to learn — in your own words. No forms, no jargon. Sofia designs the interview guide and you approve it (or she just runs with it).
Sofia recruits the right people
She finds respondents from a verified panel of 250M+ people across 130+ countries. You set the criteria — age, location, profession, anything.
Sofia interviews them
Natural voice conversations with real people. She asks your questions, listens, follows up, and digs deeper — just like a skilled human interviewer. Dozens run at once.
Sofia writes your report
Themes, sentiment, key quotes, audio clips, full transcripts. A complete research report delivered to you — usually within 24 hours.
You ask Sofia anything
Curious about a specific segment? Want to compare two groups? Just ask. Sofia answers questions about the interviews like a research analyst who read every transcript.
What can you use it for?
Any time you need to understand what real people think. Here are the most common things our clients ask us.
"What do people really think about Chinese cars — and what's holding them back?"
Interview 50 real consumers in any market to uncover perceptions around quality, trust, after-sales service, and brand reputation. Get verbatim quotes, sentiment data, and actionable insights — all within 24 hours.
"What do people actually think about our brand?"
Run 25 in-depth interviews across any market segment. Our AI asks follow-up questions, digs deeper, and pulls out themes you can present to your client.
"How do Portuguese voters feel about the housing crisis — and who do they trust to fix it?"
Interview real voters in any district, age group, or political leaning. Understand which messages land, which candidates resonate, and what issues actually drive voting decisions — with audio clips and direct quotes to back it up.
Also used for: UX research, concept testing, customer satisfaction, employee feedback, and more.
The future of qualitative research
Sofia gives you the depth of a traditional research agency at a fraction of the time and cost. It feels effortless because it is.
No expertise needed
Sofia speaks 74 languages. Just tell her what you want to learn — she turns it into professional research. No methodology knowledge required.
24-hour turnaround
Chat with Sofia in the morning, get your report by tomorrow. Traditional research takes weeks. Sofia takes hours.
10x cheaper than agencies
A 50-person study costs €1,290. The same scope at a research agency? €10,000–€15,000.
Real, verified respondents
Every person Sofia interviews is from a verified panel of 250M+ people. No bots. No fake responses. Real humans.
Natural voice interviews
Sofia doesn't read from a script. She listens, follows up, asks "why?" and builds rapport — just like a skilled human interviewer.
130+ countries, 75 languages
Sofia can interview anyone, anywhere, in their own language — and deliver results in hours. Your report arrives in yours.
What our clients say
"We replaced a 3-week research project with a 24-hour Insightum study. Our client couldn't tell the difference in quality — but they noticed the speed."
"Sofia interviewed 50 people across 3 markets in 48 hours. That would have taken us months and cost 10x more with our usual agency."
From the Blog
Real research insights, powered by AI voice interviews
What Surveys Miss About Chinese Cars: Insights From 25 AI Voice Interviews With UK Consumers
We AI-interviewed 25 UK consumers about Chinese car brands. The insights reveal what no survey could — in their own words.
Read the full study"If when you buy the car it gave you five years' service free of charge or included in the price, then I would be very interested in that."
Built for trust. Designed in Europe for the world.
Insightum is GDPR-first and EU AI Act compliant. Every part of the platform — from data collection to AI analysis — is built to respect privacy, transparency, and the law.
GDPR-first by design
All data processed and stored in the EU. Full respondent consent flows, right to erasure, and data minimization built in from day one.
EU AI Act compliant
Our AI systems meet EU AI Act transparency requirements. Every AI-generated insight is traceable, explainable, and human-reviewable.
End-to-end encryption
Interview data encrypted in transit and at rest. Enterprise-grade security practices protect every conversation and every data point.
Respondent privacy
Anonymous by default. No personal data shared with clients unless explicitly consented. Respondents always control their own data.
Research ethics built in
Informed consent, GDPR-compliant data collection, and automatic data retention policies. No dark patterns, ever.
EU data residency
All infrastructure hosted in EU data centers. Your research data never leaves European jurisdiction.
Simple pricing. No surprises.
You pay per study. Every plan includes everything — recruitment, AI interviews, full transcripts, sentiment analysis, and a complete automated report.
Starter
Quick test. Get answers from 25 people.
Professional
Most popular. Deep insights from 50 people.
Scale
Maximum confidence. 100 in-depth interviews.
Enterprise
For teams running multiple studies or large-scale projects that need a personal touch.
The same scope at a traditional research agency: €10,000–€15,000.
All plans include GDPR-compliant data handling, EU data residency, and full respondent consent management.
Bring your own participants? If you already have your own respondent list and don't need recruitment, all plans are 50% off.
Not sure yet? Try it for free.
Set up a test study with Sofia and get one real interview — on us. Experience the full workflow before you commit.
No credit card required.
Ready to see it in action?
Set up a study in minutes. Your first interview is free — no credit card, no commitment.