AI Qualitative Research for US Brands
Get actionable insights from 100 voice interviews with real US consumers in 24 hours.
Describe what you want to learn by chatting with Sofia, your AI research assistant. She recruits real people from a 250M+ panel, interviews them by voice — asking follow-ups, probing deeper — and delivers a full report with quotes and audio evidence.
Trusted by
Recruiting real respondents in 130+ countries
You stay the researcher. Sofia does the fieldwork.
Brief Sofia the way you'd brief a field partner: objective, audience, screeners, guide. She drafts the discussion guide from your brief, you edit every question, and nothing launches until you approve it. Then she recruits, interviews and codes.
Your brief in, recordings, transcripts and a coded report out.
Your study, our field
You own the method and the client. We run recruitment, interviewing and first-pass coding.
Brief and guide
Describe the objective in a short chat. Sofia drafts the guide; you edit it, add stimuli (images, ads, video) and approve.
Recruit or bring your own
Real respondents from a verified panel of 250M+ people in 130+ countries, matched to your targeting criteria and screener questions. Or bring your client's customer list or your own panel at half price.
Voice interviews in parallel
Sofia interviews everyone in their own language, follows your guide in the same order, and asks one follow-up on every core question. Every interview is comparable.
Coded report and raw data
Themes, verbatims, audio clips and full transcripts, usually the next day. Export everything into your own deliverable.
Ask the data
Compare segments, pull quotes for a slide, or check a hypothesis by asking Sofia questions across every transcript.
What can you use it for?
Any time you need to understand what real Americans think. Here are the most common things our clients ask us.
"What do US shoppers really think about private-label brands at Trader Joe's, Costco, and Whole Foods?"
Interview 50 real US consumers across regions, income brackets, and shopping habits to uncover what drives store loyalty, what they buy private-label vs. national brand, and where the next $100 of grocery spend is going. Verbatim quotes, sentiment, and audio evidence — within 24 hours.
"What do people actually think about our brand?"
Run 25 in-depth interviews across any market segment. Our AI asks follow-up questions, digs deeper, and pulls out themes you can present to your client.
"How do swing-state voters feel about inflation — and who do they trust to fix it?"
Interview real voters in any district, age group, or political leaning. Understand which messages land, which candidates resonate, and what issues actually drive voting decisions — with audio clips and direct quotes to back it up.
Also used for: UX research, concept testing, customer satisfaction, employee feedback, and more.
Built for people who sell research
Add capacity without hiring, enter markets without local fieldwork partners, and say yes to the projects you used to decline.
Your client stays yours
We never contact or sell to your clients. Projects you bring are registered to you.
Delivered as your work
Download the recordings, transcripts and PDF report and build your own deck on top. Your client sees your deliverable.
Method you can defend
The same guide, in the same order, for every respondent, with one follow-up on every core question. Every insight traces back to a verbatim and an audio clip.
Recruiting solved
A verified panel of 250M+ people in 130+ countries, with targeting criteria and screener questions. Or bring your own sample at 50% off.
Visual stimuli
Show concepts, packaging, ads or video mid-interview and capture the reaction live.
30+ languages, one report
Respondents speak their own language. You read the report in yours, with original-language transcripts kept for checking.
What a real Insightum report looks like
25 voice interviews. Six themes. Direct quotes, sentiment, and clear strategic recommendations — generated automatically from the conversations.
UK Consumer Perceptions of Chinese Car Brands: Associations, Benefits, and Barriers to Purchase
- EV Technology LeadershipStrongest asset
- Affordability & Value for MoneyMixed
- After-Sales AnxietyTop barrier
- Quality & Durability ScepticismCommon concern
- Brand Visibility & Social PrestigeBYD only known brand
- UK Market FitMixed
"Chinese cars are the leader in making electronic vehicles today. They are way ahead of other car manufacturers."— Interview 23
"If something breaks, where do I get the parts? That's the thing that worries me."— Interview 11
After-sales infrastructure — not price or brand origin — is the single biggest conversion barrier for Chinese car brands in the UK market.
From the Blog
Real research insights, powered by AI voice interviews
What Surveys Miss About Chinese Cars: Insights From 25 AI Voice Interviews With UK Consumers
We AI-interviewed 25 UK consumers about Chinese car brands. The insights reveal what no survey could — in their own words.
Read the full study"If when you buy the car it gave you five years' service free of charge or included in the price, then I would be very interested in that."
Built for trust. Respondent-first by design.
Insightum is built so research teams can move fast without compromising on privacy, ethics, or data security.
Privacy by design
Built for global compliance from day one — minimum data collected, clear retention rules, respondent control over their information.
CCPA & CPRA aware
California privacy rights respected: notice, opt-out, deletion. Designed to meet US state-level privacy expectations out of the box.
End-to-end encryption
Interview audio and transcripts are encrypted in transit (TLS 1.3) and at rest. Strict access controls on all stored data.
Respondent privacy
Anonymous by default. No personally identifiable information shared with clients unless the respondent has explicitly consented.
Research ethics built in
Informed consent flows, data minimisation, retention policies, and a clear right to erasure — every interview is collected the right way.
EU data residency available
Optional for studies with EU respondents or stricter data-residency requirements. All infrastructure runs in EU data centres when enabled.
Simple pricing. No surprises.
You pay per study. Every plan includes everything — recruitment, AI interviews, full transcripts, sentiment analysis, and a complete automated report.
Starter
Quick test. Get answers from 25 people.
Professional
Most popular. Deep insights from 50 people.
Scale
Maximum confidence. 100 in-depth interviews.
Enterprise
For teams running multiple studies or large-scale projects that need a personal touch.
The same scope at a US research agency: $15,000–$35,000.
All plans include encrypted data handling, full respondent consent management, and CCPA/CPRA-aware privacy practices.
Bring your own participants? If you already have your own respondent list and don't need recruitment, all plans are 50% off.
Not sure yet? Try it for free.
Set up a test study with Sofia and get one real interview — on us. Experience the full workflow before you commit.
No credit card required.
Ready to see it in action?
Set up a study in minutes. Your first interview is free — no credit card, no commitment.
Email info@insightum.ai — we typically respond within a few hours. Our team is based in Central European Time (UTC+1), with regular overlap with US Eastern hours 9am–noon ET.