AI Qualitative Research for US Brands
Get actionable insights from 100 voice interviews with real US consumers in 24 hours.
Describe what you want to learn by chatting with Sofia, your AI research assistant. She recruits real people from a 250M+ panel, interviews them by voice — asking follow-ups, probing deeper — and delivers a full report with quotes and audio evidence.
Trusted by
Sofia works with marketing teams, agencies, political consultants, and product teams in 130+ countries
This is what working with Sofia looks like
You just tell Sofia what you want to learn. She designs the study, finds the right people, interviews them, and delivers a full report. You can ask follow-up questions anytime — no research expertise needed.
This is the entire workflow. You chat, Sofia does the rest.
Sofia handles everything
You talk to Sofia. She does the rest. It's a full research service — from brief to insight — delivered through a simple conversation.
You chat with Sofia
Tell her what you want to learn — in your own words. No forms, no jargon. Sofia designs the interview guide and you approve it (or she just runs with it).
Sofia recruits the right people
She finds respondents from a verified panel of 250M+ people across 130+ countries. You set the criteria — age, location, profession, anything.
Sofia interviews them
Natural voice conversations with real people. She asks your questions, listens, follows up, and digs deeper — just like a skilled human interviewer. Dozens run at once.
Sofia writes your report
Themes, sentiment, key quotes, audio clips, full transcripts. A complete research report delivered to you — usually within 24 hours.
You ask Sofia anything
Curious about a specific segment? Want to compare two groups? Just ask. Sofia answers questions about the interviews like a research analyst who read every transcript.
What can you use it for?
Any time you need to understand what real Americans think. Here are the most common things our clients ask us.
"What do US shoppers really think about private-label brands at Trader Joe's, Costco, and Whole Foods?"
Interview 50 real US consumers across regions, income brackets, and shopping habits to uncover what drives store loyalty, what they buy private-label vs. national brand, and where the next $100 of grocery spend is going. Verbatim quotes, sentiment, and audio evidence — within 24 hours.
"What do people actually think about our brand?"
Run 25 in-depth interviews across any market segment. Our AI asks follow-up questions, digs deeper, and pulls out themes you can present to your client.
"How do swing-state voters feel about inflation — and who do they trust to fix it?"
Interview real voters in any district, age group, or political leaning. Understand which messages land, which candidates resonate, and what issues actually drive voting decisions — with audio clips and direct quotes to back it up.
Also used for: UX research, concept testing, customer satisfaction, employee feedback, and more.
The future of qualitative research
Sofia gives you the depth of a traditional research agency at a fraction of the time and cost. It feels effortless because it is.
No expertise needed
Sofia speaks 74 languages. Just tell her what you want to learn — she turns it into professional research. No methodology knowledge required.
24-hour turnaround
Chat with Sofia in the morning, get your report by tomorrow. Traditional research takes weeks. Sofia takes hours.
10x cheaper than agencies
A 50-person study costs €1,290. The same scope at a research agency? €10,000–€15,000.
Real, verified respondents
Every person Sofia interviews is from a verified panel of 250M+ people. No bots. No fake responses. Real humans.
Natural voice interviews
Sofia doesn't read from a script. She listens, follows up, asks "why?" and builds rapport — just like a skilled human interviewer.
130+ countries, 75 languages
Sofia can interview anyone, anywhere, in their own language — and deliver results in hours. Your report arrives in yours.
What a real Insightum report looks like
25 voice interviews. Six themes. Direct quotes, sentiment, and clear strategic recommendations — generated automatically from the conversations.
UK Consumer Perceptions of Chinese Car Brands: Associations, Benefits, and Barriers to Purchase
- EV Technology LeadershipStrongest asset
- Affordability & Value for MoneyMixed
- After-Sales AnxietyTop barrier
- Quality & Durability ScepticismCommon concern
- Brand Visibility & Social PrestigeBYD only known brand
- UK Market FitMixed
"Chinese cars are the leader in making electronic vehicles today. They are way ahead of other car manufacturers."— Interview 23
"If something breaks, where do I get the parts? That's the thing that worries me."— Interview 11
After-sales infrastructure — not price or brand origin — is the single biggest conversion barrier for Chinese car brands in the UK market.
From the Blog
Real research insights, powered by AI voice interviews
What Surveys Miss About Chinese Cars: Insights From 25 AI Voice Interviews With UK Consumers
We AI-interviewed 25 UK consumers about Chinese car brands. The insights reveal what no survey could — in their own words.
Read the full study"If when you buy the car it gave you five years' service free of charge or included in the price, then I would be very interested in that."
Built for trust. Respondent-first by design.
Insightum is built so research teams can move fast without compromising on privacy, ethics, or data security.
Privacy by design
Built for global compliance from day one — minimum data collected, clear retention rules, respondent control over their information.
CCPA & CPRA aware
California privacy rights respected: notice, opt-out, deletion. Designed to meet US state-level privacy expectations out of the box.
End-to-end encryption
Interview audio and transcripts are encrypted in transit (TLS 1.3) and at rest. Strict access controls on all stored data.
Respondent privacy
Anonymous by default. No personally identifiable information shared with clients unless the respondent has explicitly consented.
Research ethics built in
Informed consent flows, data minimisation, retention policies, and a clear right to erasure — every interview is collected the right way.
EU data residency available
Optional for studies with EU respondents or stricter data-residency requirements. All infrastructure runs in EU data centres when enabled.
Simple pricing. No surprises.
You pay per study. Every plan includes everything — recruitment, AI interviews, full transcripts, sentiment analysis, and a complete automated report.
Starter
Quick test. Get answers from 25 people.
Professional
Most popular. Deep insights from 50 people.
Scale
Maximum confidence. 100 in-depth interviews.
Enterprise
For teams running multiple studies or large-scale projects that need a personal touch.
The same scope at a US research agency: $15,000–$35,000.
All plans include encrypted data handling, full respondent consent management, and CCPA/CPRA-aware privacy practices.
Bring your own participants? If you already have your own respondent list and don't need recruitment, all plans are 50% off.
Not sure yet? Try it for free.
Set up a test study with Sofia and get one real interview — on us. Experience the full workflow before you commit.
No credit card required.
Ready to see it in action?
Set up a study in minutes. Your first interview is free — no credit card, no commitment.
Email info@insightum.ai — we typically respond within a few hours. Our team is based in Central European Time (UTC+1), with regular overlap with US Eastern hours 9am–noon ET.